Microsoft is emphasizing the importance of a consistent management platform across cloud environments, with CEO Satya Nadella touting the capabilities of Azure during his keynote at Ignite 2019 in Orlando on Monday. Azure Arc, announced during the keynote, is "a control plane built for multicloud, multi-edge, and for the first time managed data services for where the edge compute is," Nadella said. The system allows organizations to manage non-Azure equipment, including private cloud infrastructure, edge devices, and resources on Google Cloud Platform and Amazon Web Services (AWS) identically to the way Azure resources are managed. "We want every tech company to be a tech company in its own right," Nadella said, emphasizing the importance of enabling organizations to leverage their business data, noting that 73% of business data is not analyzed. SEE: Microsoft Azure: An insider's guide (free PDF) Azure Synapse is capable of running queries across structured and unstructured data, with a sample query taking nine seconds to complete in Azure, compared to 11 minutes in Google Cloud, with Synapse capable of handling queries from 10,000 users, while Google BigQuery and Amazon RedShift are throttling requests.